New Agreement Allows Industry to Use Existing Energy Guys Collateral in 2011
December 22, 2010
Propane marketers can continue using Energy Guys collateral through the end of 2011 under the terms of a new agreement between the Propane Education & Research Council (PERC) and Dan Warner, the actor who portrays Propane, and John Hemphill, the actor who portrays Electricity.
PERC has been phasing out the Energy Guys campaign at the national level and will stop using Energy Guys images on December 31, 2010. PERC had negotiated the rights to use four seamless images of Propane to support its research and development, training, and safety initiatives in 2010.
PERC will remove the images from its website by January 31, 2011.
“The propane industry’s support of the Energy Guys helped the campaign exceed our expectations, setting new highs for propane awareness and favorability among homeowners and other audiences,” says Kate Caskin, PERC’s senior vice president and chief marketing officer. “Given the restriction of PERC activities to research and development, training, and safety matters, the Energy Guys are no longer part of our plans. But we — and the American public — won’t forget them anytime soon.”
Under PERC’s new agreement with Warner and Hemphill, propane companies may not produce any new collateral using the Energy Guys images in 2011 and beyond. They must also stop using all Energy Guys images after December 31, 2011.
In 2005 the Advertising Club of Metropolitan Washington named the Energy Guys the best television campaign of the year. PERC introduced the Energy Guys to the propane industry in 2004.